Foley & Lardner LLP

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Travatura, a Foley & Larder's Real Estate practice group subsidiary, was established to connect clients' timeshare properties with destinations worldwide. My team was involved from the project's inception, beginning with brainstorming potential names and then moving on to develop a comprehensive brand identity.

 

Our goal was to create a distinctive and compelling presence that would set Travatura apart in a competitive market. We crafted detailed brand guidelines to ensure consistency and effectiveness across all platforms. Additionally, we trademarked the logo to protect the brand's unique identity and reinforce its presence in the market.